We have adopted the well-proven Richard Branson business philosophy of using the twin incentives of price and service to help to expand the overall market for EDI adoption i.e., if you will pardon the vernacular, using them to put more behinds on seats.
Ultimately, if every trading partner that can do so, moved to using direct EDI and fully embraced the benefits of back-end system integration, the fall in the cost of doing business would be dramatic.
We don't have a standard Price List because there are no meaningful metrics upon which to base one e.g. EZYB2B is an in-house software application which is run under your control, hence it is none of our business if you transmit 10,000 or 100,000 documents a month.
Our Subscription Fee pricing is derived by our gaining a reasonable understanding of the value to your business of using EZYB2B, getting your thoughts on what you believe an appropriate charge might be, and then arriving at a number which is mutually acceptable. We believe that approach to be much more user-friendly than engaging in the often emotional haggling around a set price list when the bottom line is always going to be the same i.e. how much your Company is prepared to pay.
We utilise the concepts of cost and price averaging to derive smoothed fixed-price outcomes for both our Establishment and Subscription Fees. This is to us a much more appropriate approach than charging individual clients with the direct cost of developing first-time translation maps because the next client to come along gains free access to them from the map library which is freely available to all members of the EZYB2B User Community. Similarly, Establishment Fees are smoothed because the cost to implement and support any given client can also vary dramatically.
Of course, our Subscription Fee has the same cost recovery elements as any other software pricing, but we try to keep any "extras" to a minimum. Some of those extras might be:
- Our EZYPRICAT Application for the in-house validation of Price Catalogue data to cleanse it prior to submission to GS1
- Use of the Document Distribution Gateway to provide you with a single external connection to many trading partners.
Neither of these price additions are very high, but will be added as separate elements when sitting down with you to construct the Establishment and Subscription Fees. |